Many people worry needlessly about the content they are going to create, they feel as though they have to be an expert before they can start sharing.
In this podcast episode, I cover how that thinking is actually dangerous and can hurt your business in the long run.
Hey, what’s up, everybody? Steve Schramm here with the Faith-Full Business Podcast. I hope you guys are doing great. We had an episode, actually, the last episode you listened to, that talked about sharing what you’re learning, about how content creation has a lot more to do with sharing your stories and sharing what you’ve learned than coming up with specific pieces of content for good titles and SEO value, and all of that. Again, I guess I feel I should just stress again that all of those things are very, very important, but you can find that information anywhere. There are hundreds of other podcasts that you could listen to, there are hundreds of blogs you could read, there are hundreds of YouTube channels that you could watch that would give you that same kind of information. And you are competing against people who have been doing this for a long time and have a lot more SEO value and search value built up in those sort of topics.
Now, should you still do them? Yeah, you should when it makes sense to, when you can, when you can be more strategic about them, when you have the resources to potentially be able to put even dollars behind boosting that content and sharing it strategically. But one thing that nobody can compete with you on is your stories. Nobody is learning exactly what you’re learning and taking away from it exactly the things you are. That means that nobody could share what you are sharing in that moment, and I’m getting excited just thinking about it because that’s such a beautiful concept if you really think about it, that when you are creating something that’s based on what you’re learning, when you’re creating something that’s based on things that are going on in your life and how you’re applying those things, you have a completely unique show.
And when I say show, that could be a podcast, it could be a video, it could be a blog. That’s just a generic term that I’m using, your show, whatever you’re publishing on. But think about that, the one thing that will make it unique is you, your take. But if it’s the same information that a bunch of other people have said just regurgitating it in a different way, it’s just not interesting. Can you build a good audience for your show doing some of that stuff? Yeah, you can. But the market, the way it is now, I honestly think it would take a lot longer to be able to do that effectively without having a good bit of financial resources to be able to put behind it as well. So the topic of this episode is, Why You Should Never Fake It Until You Make It. And that’s it, that’s a piece of advice that we hear often. “Yeah, fake it till you make it.”
But I think the power is in not faking it until you make it, because, I mean, again, I’ve learned things over the last decade plus that I’ve been doing website design work and marketing work, and there are things that I could create that would be helpful for you, but I’m still learning every day. And so what do I do with those things? I can speak authoritatively about some things right now. Some things I can’t speak authoritatively about, because I haven’t crossed those chasms yet. So the expert’s journey is just that, a journey. And what’s interesting is, you’re more an expert than the people who are behind you. If you’ve read one page further in a book that somebody else, then you know exactly one page more worth of material than them. So I mean, becoming an expert in that sense is easy. If you’re learning and growing and sharing what you’re learning at all, then you’re an expert.
But don’t fake it by trying to speak authoritatively about things that you don’t have any idea about. That just turns people off, because what people don’t want is another guru. What people want is somebody to walk through and somebody that’s interesting to learn from and to grow alongside of. So that’s what I want to really try to give to you in this podcast, and if you think about it, this is what Jesus did in the Gospels. Now, it’s really fascinating because Jesus is the human embodiment of the second person of the Trinity, the word, the logos, the Bible calls him. And he took on this new nature, this human nature, in the person of Jesus, and Jesus though he could have communicated with literally the authority of God, he always communicated through stories and through parables, through understandable means, and it was all about the journey. Sure, there was authoritative teaching as well, I’m not going to deny that for certain, but there’s a lesson to be learned there.
I mean, Jesus, in antiquity, he’s pretty much considered the premier storyteller. This is how humans pass on information. So again, share what you’re learning, but to take that even further, don’t fake it until you make it. You don’t have to. That’s so stressful and it feels inconsistent. Just share what you’re learning. Share how you’re growing as a result of the things that you’re doing and the things that you’re trying and the things that you are learning. I really didn’t want this to be just a repeat of the last episode, but I definitely wanted to underscore this point. You don’t have to fake it till you make it. That’s so stressful. Just put things out there, tell your stories, and eventually, over time, the audience will find you, the people will find you, the business will find you. Just do the work, be consistent, encourage people along the way, and you will certainly, I think, see some success come from that. All right. Well, God bless you. Thank you for allowing me to spend a few minutes with you here, and we’ll see you in the next one.