The Educator Identity

by | F2B Podcast

How to become an educator and not just a doer.

Full Transcript:

We hear a lot of talk in the business world about the concept of identity.  One of the things that I like to point out, first and foremost, is that identity is not something, especially on the macro level.  When it comes to the big stuff of life, identity is not something that is defined by your background, it’s not something that is defined by what you do for a living, that’s absolutely for sure.  It’s defined really by who you are in Christ.

As faithful business owners, you guys know this.  I know this as well.  With what I’m going to talk about today, I want to make sure to put that front and center.  That ultimately there is no identity that you have apart from who you are in Christ, that’s what I believe.  If you don’t have that relationship with Him, it all has to start there.  That’s the only way that you don’t get wrapped up in identifying yourself incorrectly.  Ultimately it doesn’t matter if you succeed or fail in business.  That has nothing to do with who your true identity is as a son or daughter of God.  That is the utmost important thing.

When you’re looking at the more micro level, and you’re deciding what your identity looks like with respect to different areas of your life, your business and your home life, things like that, there are some decisions that you need to make around those different kinds of identities and the kind of person that you want to be.  One of the things that I have embraced recently in this that I think you should look at embracing as well, is something that I’m calling the educator identity.

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In my web design and marketing business, I have been talking with new clients and I’ve also put this on my website as well that I take an educational approach.  It’s one of my core values, an educational approach.  To the best extent possible, I don’t ever want to have to say just trust me.  I want to be able to educate and give reasons so that my client can make an informed decision around what to do.  I am also trying to educate in more ways.  So I’m educating on this podcast two times a week for you guys.  I’ve got an online course out there for free.  Some of you might be interested in it.  You can go to  It’s a course on how to use some of the tools that I use in my web design business to actually create sales funnels to up your business game.  If you’re interested in that, you can go check that out.

In association with that I’m working on some content for You Tube to put out there as well, to just do more education.  So I’m really trying to think of myself as a person who educates around what I do and doesn’t merely do.  I think this is a great strategy in your business to take in multiple ways.  Again, I describe multiple ways in which I am employing it.  I am employing it in this wider context of teaching people how to do what I do, but I’m also employing it with my clients, i.e., this is why you want to make decision, take Option A instead of Option B.  This is why you want to do this, this is why you don’t want to do that.

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I have one client right now that I’m thinking of off the top of my head who I’ve been working with on her site.  She’s been coming to me for business questions and questions that go beyond setting up a webpage for her business.  You might think that’s a lot of extra work but I want that.  I want to be the trusted source.

In the way I’m working my business, people pay me every month so I set up the relationship from the beginning where people pay me monthly instead of paying me a big chunk of money at one time.  I prefer it that way because I want to be the web guy.  I want to be seen as the guy who has the answers.  That breeds loyalty.  I have customers now who have paid monthly for years and years consistently and when they have something that they need, they just shoot me an email and ask me a question.  I’m there for them because they have always been there for me.  It’s just a good mutual relationship.

I take that educational approach, educator identity, in my client services work and in my marketing work.  I think you should look at doing the same exact thing.  Just really thinking of yourself as more of an educator and not just a doer.  The educator identity.  It’s a good identity to take on and it’s very fulfilling as well to be able to start taking that on.  I’m only seeing the beginning fruits of what that looks like.

I’m excited for you guys to give that a shot and maybe try to think about that in your business and maybe it will help you out.

God bless you and we’ll see you in the next one.


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Steve here. I want to connect with you!

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