Just share what you’re learning

by | F2B Podcast

Does it stress you out to think about having to create content for your business? It used to stress me out big time! Then I realized all the content I needed was already right in front of me on a daily basis. Listen to see what I mean.

Full Transcript:

Hey everybody, Steve Schramm here with another episode of Faith-Full Business. I hope you guys are doing really, really great today. And I just wanted to come to you for a few moments and share what I have been learning, and really that’s the goal, that’s what I try to do on this podcast. And this feels like a very meta episode, because I’m going to encourage you to do the same thing, just share what you’re learning. Now, back in 2015, I started doing some work for a law firm. I was doing their IT work, and, of course, by that time, I had already dabbled in website design and other things and so I was really into that kind of stuff, but I never had done it for a company like that before. And when I first started doing the IT work there and then getting pulled into some of the website type of work, they gave me a mission, they gave me a job to do, and part of that job was to become a master at SEO.

I was supposed to learn all about search engine optimization and how to get traffic to a website. And that honestly was the catalyst, that was the thing that started me down this road of learning about internet marketing and even learning about online business and everything. I fell into it very accidentally. I had a really good business mentor growing up when I was doing some work in the recording studio that I used to work at, where I played bass and drums. But he wasn’t doing online business type of work. That was different. And so when I started learning about SEO and how to create website traffic and things of that nature, I started to learn more broadly about internet marketing and about online business. And one of the things that I learned very early on that is still true today, it’s what everybody preaches, and it’s also what I have preached in other episodes of this podcast, is content, content, content. Publish, publish, publish.

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And you have different perspectives on this. You have some people who say you should be publishing 100 things on social media a day. You have other people who say one blog post per week is enough. And I’m not here to speak to that right now. What I am here to speak to though, is a little bit of how to ease that burden for yourself. You honestly do not need to worry about creating interesting stuff. I mean, sure, the better your headline is, the more likely it is to get clicked if you’re on social media and things of that nature. That’s absolutely true. But what’s more important than anything is good storytelling and just to share what you’re learning. So if you’re in that boat right now where you’re thinking, “Well, I need content to share. I need educational content. I need to have super awesome headlines.” All of that stuff is good and think about it, but don’t let it paralyze you.

So many people let this paralyze them. When it comes to creating content, when it comes to marketing for your business, just teach other people what you’re learning. This podcast right here, seriously, is just full of the things that I’m learning as I go through life and as I notice experiences that I can share with you, and that’s exactly what this is. And to me, it’s more interesting. Now, I’m not here calling my own podcast interesting. I guess that will be for you and the other listeners to judge. But the point I am trying to make is that I’m not just sitting here brainstorming content with the next thing to share. I’m sharing things from my personal life that maybe you’ll find interesting, lessons I’m learning as I read from other people, as I read books, as I listen, as I am actually interacting with people in my own business. These are things that I am learning, and I want to pass that knowledge on.

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So if you’re frozen for content or you know that you need to get started making content and teaching and helping people, but you don’t know what to share, just start by sharing what you’ve learned. That’s a really great place to start. And honestly, you may never even need to move on from that. You may build a loyal tribe, a loyal base of fans and people who want to hear what you have to say just on that alone. All right, I apologize for the dog in the background, but I hope you found something useful from this. And I’m going to go ahead and get off here before she starts going even more nuts than she already is. God bless you, guys. I pray for you and I pray and I wish you all the success and favor of God on your life that you could ever hope for, ever dream for. And let’s just be faithful and honor him in everything that we do in our life and in our businesses. God bless.


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Steve here. I want to connect with you!

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